About the client

It was our job to SEO the website or in other words make the website friendly to search engines. As a direct result of our SEO work, the website is ranking very highly in Google's search results. Here are a number of examples of our SEO results.

Our client Handbag Queen wanted to be found for search terms that are relevant to their business.

Quick facts

  • Client Handbag Queen
  • Sector Retail websites Fashion industry websites
  • Start date 2006
  • Project length 2 months

What we did

The journey in detail

Our tried and tested process

We listened to our client

Discovery phase

We listened to our client, Kathy, when she explained what she was wanting to achieve.

We then suggested some ideas, on how we could go about achieving these goals, that included:

  • the creation of a unique logo and website design
  • keyword research
  • search engine optimisation
  • building the website in a suitable CMS
  • the production of high quality product photos
  • the creation of compelling product descriptions
  • secure options for processing online payments, and
  • practical timelines and the production process.
Professional female explaining problem to a professional male

How we solved the problem

The goals were to design and build a new website quickly, then promptly attract website visitors to the website.

The website needed to:

  • present an appealing look and feel to the potential customers
  • be friendly to search engines
  • be easy to use and buy from, and
  • encourage return business. 

Search engine rankings 

Examples of key phrases that our client ranked well for included:

  • handbags
  • buy handbags online
  • handbag shopping Australia
  • handbag shop online
planning the project
We created a plan to solve
the challenge for our client.

What we delivered

  • website design that was tailored to the business goals and the target audience
  • creation of a unique logo and website design
  • keyword research
  • search engine optimisation
  • powerful but flexible technology
  • the production of high quality product photos
  • the creation of compelling product descriptions
  • secure options for processing online payments, and
  • practical timelines and the production process.
 

See what our client told us about what we delivered.

Handbag web design case study
We delivered a solution,
in the form of a new website.

Stats and facts

Handbag website on tablet
  • Page views 6% increase
  • Organic traffic 75% increase
  • Sales 30% increase

Website delivered on time and on budget

We delivered a website that:

  • ranked very well in search engines
  • presented a unique design
  • appealed to the target audience, and
  • was easy to buy from.

I cannot thank you enough for all of his help in getting this website up and running and for all of his continually help in making sure it is a success. Kathy McPherson, Founder
Handbag Queen, 2006

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