About the client

Sheriton Shoes is a successful shoe business with over 13 stores around Sydney. As their business has grown over the past years, Sheriton Shoes decided to expand to online and asked Day Dream Websites to help them with their new business direction.

Quick facts

  • Client Sheriton Shoes
  • Sector Retail websites Fashion industry websites
  • Start date 2009
  • Project length 3 months

What we did

The journey in detail

Our tried and tested process

We listened to our client

We met with the CEO of Sheriton Shoes so we could learn about the business, their goals and how a new website would support their business strategy.

The goal was to enhance the online presence of Sheriton Shoes, and increase sales by designing their first e-commerce website.

listening and learning from clients

How we solved the problem

While we were building the website, we constantly kept the website visitor's experience in mind. We frequently asked ourselves – what would be the customer's experience of this website. Our main aim was to help the customer find the product they desired and make it easier for them to purchase it either online or at one of the stores.

From there we put together a 'road map' to take the business from their then current state, to where they wanted their business to be. 

planning the project
We created a plan to solve
the challenge for our client.

What we delivered

Polished Pixels successfully designed and launched their first e-commerce website, allowing Sheriton Shoes to enhance sales by adapting to modern technology and fulfilling the needs of their customers. The website we built and launched was a perfect complement to their 13 stores.

We also made it easier for potential customers to see maps and get directions to their nearest store. 

See what our client told us about what we delivered.

mobile and tablet views of women shoes website
We delivered a solution,
in the form of a new website.

Stats and facts

screen grab of Sheriton Shoes website built by polished pixels
  • Page views 60% increase
  • Time on site 55% increase
  • Bounce rate 25% decrease

We successfully built and launch the first online store for Sheriton Shoes - on time and on budget. As a result of the global nature of the internet, loyal customers in Sydney were no longer the sole market for Sheriton Shoes.

The website that we built enabled Sheriton Shoes to expand their market to all of Australia and the entire world.

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