We create personas
Personas bring your target audience
to life so they're more real in your
planning and decision making.
And test with real people
We carry out user testing, where we get real people to test your website. We record all their actions and analyse them, then prepare a report with actionable recommendations and walk you through it.
On all of your devices
Desktop, mobile, tablet...Whatever platform your target customers uses, that's what we'll test.
Page layout (wireframing)
We plan a more user-friendly layout for your web page, delivered as a wireframe. A wireframe is a quick and low cost blue-print of your future page.
Menus and navigation (IA)
We can make your menus and navigation more user-friendly through UI design. We make it easier to find things on your website with card sorting.
Test again before building
To save you time and money, we then test and improve the wireframes, menus and navigation, before time and effort is invested in building them.
We monitor the outcome
We continue to monitor your web traffic and analytics to identify patterns and opportunities.
Make incremental changes
The success rates and drop-off rates of your checkouts and online forms can be significantly improved, often with just minor tweaks.
And split test them
You'll have tried and tested webpages, with the right combination of photos and words that works best for your customers.
MGSM website rebuild
- this project was delivered on time and on budget
- our work led to better engagement from the website visitors:
- we improved the average time that the visitors spend on the site by 25%
- we decreased the bounce rate by 10%
- we increased the number of pages people look at by 6%.
- all stakeholders were delighted with the outcomes of this project.
- target audiences were documented and turned into user-friendly personas, which were very valuable in briefing external vendors such as the web writers
- the website is now friendlier to search engines and the volume of quality organic traffic has already started increasing.
- increases in organic traffic have resulted in significantly more conversions ie potential customers making contact and performing key tasks on the website.
- the MGSM website is now mobile friendly and more people are using their mobile devices to engage with the website.
- the improvements in the quality of the web content led to a number of benefits including
No results were found
- Statistical insights report
- Better documentation on your customers (personas)
- Menu and navigation diagrams (Information Architecture)
- Cost savings
- Easy-to-use site
- Lower bounce rate
- Increased conversion
- Enhanced brand loyalty
- Increased engagement
No results were found
We learn about your business goals and what problems you're wanting to solve. We then get to know your audiences and what we need to do to turn them into customers.
You are here We design and test
We get real people to test your website. Desktop, mobile, tablet...Whatever platform your target customers use, that's what we'll test.
Polished Pixels has built and worked on some of Australia's largest and most complex web environments using Squiz Matrix CMS.
We drive more quality traffic to your website by making your website more search engine friendly. Then we work on turning visitors into customers.