A user-friendly website
is a
successful website

We can make yours both. We're a website usability testing 
company and we'll test it on real users, identify its problems
and opportunities, fix it, then monitor its success. So it starts
delivering a measurable return on your investment.


We user-test it with real people

  • persona

    We create personas

    Personas bring your target audience
    to life so they're more real in your
    planning and decision making.

    Download an example of a persona
    (PDF file: 215KB)

  • person

    And test with real people

    We get real people to test your website. Sydney, Melbourne or wherever they are - we can get their feedback. We record all their actions and analyse them, then prepare a report with actionable recommendations and
    walk you through it.

  • computer devices

    On all of your devices

    Desktop, mobile, tablet...Whatever platform your target customers uses, that's what we'll test.

Then redesign it based on their feedback

  • wireframe

    Page layout (wireframing)

    We plan a more user-friendly layout for your web page, delivered as a wireframe. A wireframe is a quick and low cost blue-print of your future page.

  • IA tree

    Menus and navigation (IA)

    We can make your menus and navigation more user-friendly. We make it easier to find things on your website with card sorting.

  • checklist

    Test again before building

    To save you time and money, we then test and improve the wireframes, menus and navigation, before time and effort is invested in building them.

Then continue monitoring
testing and improving, over time

  • monitoring screens

    We monitor the outcome

    We continue to monitor your web traffic and analytics to identify patterns and opportunities.

  • shopping cart

    Make incremental changes

    The success rates and drop-off rates of your checkouts and online forms can be significantly improved, often with just minor tweaks.

  • A/B Testing

    And split test them

    You'll have tried and tested webpages, with the right combination of photos and words that works best for your customers.

MGSM website rebuild

Real results


  • this project was delivered on time and on budget
  • our work led to better engagement from the website visitors:
    • we improved the average time that the visitors spend on the site by 25%
    • we decreased the bounce rate by 10%
    • we increased the number of pages people look at by 6%.
  • all stakeholders were delighted with the outcomes of this project.
  • target audiences were documented and turned into user-friendly personas, which were very valuable in briefing external vendors such as the web writers
  • the website is now friendlier to search engines and the volume of quality organic traffic has already started increasing.
  • increases in organic traffic have resulted in significantly more conversions ie potential customers making contact and performing key tasks on the website.
  • the MGSM website is now mobile friendly and more people are using their mobile devices to engage with the website.
  • the improvements in the quality of the web content led to a number of benefits including

Client feedback

Telecommunications website rebuild project

Megan Nixon talking about the customer service she received
Video length: 1 min, 39 seconds

What you'll see: Project owners talking about the customer service they received.

What our clients say

  • After the success of the website re-build project, I re-engaged Polished Pixels in 2016 to rebuild an online tool / database. Polished Pixels again delivered an excellent result. David McGrath - Manager Academic Programs at Macquarie Graduate School of Management
    MGSM Student Services
    See the MGSM Student Services project
  • The Polished Pixels team did an exceptional job at rebuilding the IOOF website. All team members were very experienced with large projects, and each provided personal service. The project was very well planned and executed and was delivered on-time and on-budget. Alain Asar - National Marketing Manager - Digital
    IOOF Holdings Limited
    See the IOOF Holdings Limited project
  • Polished Pixels’ experience in managing projects of this size was invaluable to me, and helped us to meet the strategic objectives of our new website. Sarah Beresford - Business Development Manager
    Applied Finance Centre
    See the Applied Finance Centre project
  • This was a large project that spanned six months, and Polished Pixels were very organised and made the process run very smoothly. Director, Business Development and Marketing -
    See the MGSM project
  • Polished Pixels brought strategic and best practice techniques into the project. Our new website launched on time and on budget and was a significant improvement. Joanna Hillier - Business Development Manager of Conferencing
    Executive Conference Centres
    See the Executive Conference Centres project
  • I am very pleased with Polished Pixels, as they were able to deliver within our existing marketing strategy and time-frames.  Issy De Castro - Hotel and Restaurant Manager
    Executive Hotel, Macquarie Park
    See the Executive Hotel, Macquarie Park project
  • I can definitely recommend Polished Pixels to any government agency wanting to improve the ease-of-use of their intranet. Julia Bassett - Internal & Corporate Communications Advisor
    Level Crossing Removal Authority
    See the Level Crossing Removal Authority project

Ready to talk to an expert?

Call us on 1800 918 233

Or email us and we’ll reply within 1 business day

Our team

Our team can provide hands-on consulting or end-to-end web development; from UX to design, development and conversion refinement. Achieve success online by engaging our team of Sydney website experts. More about us

We are based in heart of Sydney CBD. There are no communication hurdles to deal with and our expertise is second to none when it comes to usability and UX design.



A wireframe is a quick and low cost blue-print of your future page. More on our wireframe service.


We can show you the popular areas that people are clicking on your webpages.

Statistical insights report

We'll arm you with the evidence you need to make informed decisions.

Better documentation on your customers (personas)

Bring the detail of ideal customer to life with our personas. A successful website appeals to the potential customers who are deciding whether or not to buy from you.

Menu and navigation diagrams (Information Architecture)

If people are finding it hard to find what they're looking for on your website - we can solve this.


Our practical reports are easy to follow and are focussed on practical implementation and measurable improvement.


Cost savings

It's significantly cheaper to identify and fix a problem early; than to fix it later with a redesign.

Easy-to-use site

We'll make your site so easy to use that people will actually look for excuses to use it.

Lower bounce rate

Fewer people will leave your site without engaging with it (e.g. reading your website’s information and clicking links).

Increased conversion

More people will spend longer on your site completing important tasks (e.g. learning about your offering and performing calls to action).

Enhanced brand loyalty

People will enjoy using your website (instead of getting frustrated), and will associate that feeling with your brand.

Increased engagement

Visitors will use more of your features (e.g. checkouts, online wizards, self service features) and will be more likely to become reliant on them and share them.


Prices and packages

Our packages start from $8690.

You can calculate your cost, for getting your website easier to use, in seconds by using our online UX calculator.

More website services

Process to get you better results and more success

  • computer icon

    We learn

    We learn about your business goals and what problems you're wanting to solve. We then get to know your audiences and what we need to do to turn them into customers.

  • A/B testing icon

    You are here We design and test

    We get real people to test your website. Desktop, mobile, tablet...Whatever platform your target customers use, that's what we'll test.

  • computer devices

    We build and support your website

    Polished Pixels has built and worked on some of Australia's largest and most complex web environments using Squiz Matrix CMS.

  • graph icon

    We drive more visitors and measure results

    We drive more quality traffic to your website by making your website more search engine friendly. Then we work on turning visitors into customers.