When people in digital or marketing refer to terms like ‘card sorting’ and ‘tree testing’, many could assume they are code for a departmental bonding exercise that involves playing poker in a national park.
But when it comes to optimising your company website in order to achieve organisational goals, card sorting and tree testing are no joke.
Card sorting and tree testing will help your website visitors find what they are looking for easier and faster.
But card sorting and tree testing is not the same thing, though both tests are easy to conduct, and they both yield data that will help optimise the structure of your website.
However, card sorting is carried out before the structure of a site has been created. This is so you can understand how your users navigate your site. Tree testing is best accessed after card sorting has been conducted. That’s because it can be used as a way to refine your findings, verify strengths and improve weaknesses.
Ask around your office for the superlative definition of ‘persona’ and a volley of definitions will fly at you ranging from close to the comical.
Opinions will range from a profile of a theoretical customer, to a marketing term that describes segments of your web traffic, or even a character assumed by an author in a foreign novel.
But when it comes to understanding what personas are to the business goals of your organisation, they are no laughing matter.
Once your organisation has identified their personas, you can then build a powerful web presence that engages customers, drives growth and increases revenue.
Personas are critical to an organisation when it comes to understanding who its ideal customers are and what they want from your website. Their value goes beyond a website project and this article explains why.
Web content lies at the foundation of building engaging conversations between your organisation and its customers. Great content will always work to build quality traffic, generate leads and achieve success because it will improve the customer experience.
Building brand value and trust are just some of the benefits to come from improving the customer experience of your website.
But creating killer web content is not easy or straight forward. That’s why we have created a ‘cheat sheet’ of seven key high level steps that will result in effective web pages for a winning website.
A positive user experience (UX) is critical to the success of a website. Visitors want a site that is easily accessible and filled with easy-to-find and highly useful information. A successful website is highly tailored to the audience it serves. Whilst it is possible for a website that provides poor user experience to succeed, it is highly unlikely. To design such a specialised experience, you must have a deep understanding of the target visitor and knowledge of how people interact with technology.
A good UX design agency can help companies get ahead of their competitors so it’s important you choose the right one. The decision making process when selecting a design agency won’t be quick – but it doesn’t have to be complicated. Following a few simple steps will pay off in the long run.
There are so many options. Get tips on picking the best one for you.
Choosing the right conversion optimisation service can both effect your bottom line, and effect your reputation within your organisation. Find out how to choose the right one for you and your business.