A user-friendly website
is a successful website

And we can make yours both. We're a Sydney based user experience (UX) agency. We can test your website on real users, identify its problems and opportunities, and then fix it, so it starts delivering a measurable return on your investment.

User experience experts in Sydney office

We user-test it with real people

  • persona

    We create personas

    Personas bring your target audience to life so they're more real in your planning and decision making.

    Download example of persona
    (PDF file: 215KB)

  • person

    And test with real people

    We carry out user testing in our Sydney office, where we get real people to test your website. We record all their actions and analyse them, then prepare a report with actionable recommendations and walk you through it.

  • computer devices

    On all of your devices

    Desktop, mobile, tablet...Whatever platform your target customers use, that's what we'll test.

Then redesign it based on their feedback

  • wireframe

    Page layout (wireframing)

    We plan a more user-friendly layout for your web page, delivered as a wireframe. A wireframe is a quick and low cost blue-print of your future page.

  • IA tree

    Menus and navigation (IA)

    We can make your menus and navigation more user-friendly through card sorting and our expert web UI design and UX services. We make it easier to find things on your website.

  • checklist

    Test again before building

    To save you time and money, we then test and improve the wireframes, menus and navigation, before time and effort is invested in building them.

Then continue monitoring
testing and improving, over time

  • monitoring screens

    We monitor the outcome

    We continue to monitor your web traffic and analytics to identify patterns and opportunities.

  • shopping cart

    Make incremental changes

    The success rates and drop-off rates of your checkouts and online forms can be significantly improved, often with just minor tweaks.

  • A/B Testing

    And split test them

    You'll have tried and tested webpages, with the right combination of photos and words that works best for your customers.

MGSM website rebuild

Real results


  • this project was delivered on time and on budget
  • our work led to an enhanced user experience and better engagement from the website visitors:
    • we improved the average time that the visitors spend on the site by 25%
    • we decreased the bounce rate by 10%
    • we increased the number of pages people look at by 6%.
  • all stakeholders were delighted with the outcomes of this project.
  • target audiences were documented and turned into user-friendly personas, which were very valuable in briefing external vendors such as the web writers
  • the website is now friendlier to search engines and the volume of quality organic traffic has already started increasing.
  • increases in organic traffic have resulted in significantly more conversions ie potential customers making contact and performing key tasks on the website.
  • the MGSM website is now mobile friendly and more people are using their mobile devices to engage with the website.
  • the improvements in the quality of the web content led to a number of benefits including

What our clients say

  • After the success of the website re-build project, I re-engaged Polished Pixels in 2016 to rebuild an online tool / database. Polished Pixels again delivered an excellent result. David McGrath - Manager Academic Programs at Macquarie Graduate School of Management
    MGSM Student Services
    See the MGSM Student Services project
  • The Polished Pixels team did an exceptional job at rebuilding the IOOF website. All team members were very experienced with large projects, and each provided personal service. The project was very well planned and executed and was delivered on-time and on-budget. Alain Asar - National Marketing Manager - Digital
    IOOF Holdings Limited
    See the IOOF Holdings Limited project
  • This was a large project that spanned six months, and Polished Pixels were very organised and made the process run very smoothly. Director, Business Development and Marketing -
    See the MGSM project
  • Polished Pixels’ experience in managing projects of this size was invaluable to me, and helped us to meet the strategic objectives of our new website. Sarah Beresford - Business Development Manager
    Applied Finance Centre
    See the Applied Finance Centre project
  • Polished Pixels brought strategic and best practice techniques into the project. Our new website launched on time and on budget and was a significant improvement. Joanna Hillier - Business Development Manager of Conferencing
    Executive Conference Centres
    See the Executive Conference Centres project
  • I can definitely recommend Polished Pixels to any government agency wanting to improve the ease-of-use of their intranet. Julia Bassett - Internal & Corporate Communications Advisor
    Level Crossing Removal Authority
    See the Level Crossing Removal Authority project
  • I am very pleased with Polished Pixels, as they were able to deliver within our existing marketing strategy and time-frames.  Issy De Castro - Hotel and Restaurant Manager
    Executive Hotel, Macquarie Park
    See the Executive Hotel, Macquarie Park project
  • You would not believe how busy I got after the webpage was out there, what a business boost, wow! Thanks again for your great job, really! Stef Ferrari - Owner
    Stef Photography
    See the Stef Photography project
  • Tim re-built my website with a new design and a new set of features that help customer buy online. my stores receive more sales and customer enquiries every year. George Koutalas - Director
    See the Bedworks project
  • I cannot thank you enough for all of his help in getting this website up and running and for all of his continually help in making sure it is a success. Kathy McPherson - Founder
    Handbag Queen
    See the Handbag Queen project
  • Thanks for doing such a great job on the design of my website. I've had a lot more phone call since the new site launched. Amelia - Business Owner
    See the Skintech project
  • Thanks so much for all the effort, hard work and wonderful advice in designing my new website. I am thrilled with the way it looks. Annette Blight - Director
    Italian Indulgence
    See the Italian Indulgence project

Our UX team

Our Sydney based UX agency is composed of UX experts that can provide hands-on consulting or end-to-end web development; from UX to design, development and conversion refinement. Achieve success online by engaging our team of Sydney website experts. 

We are based in heart of Sydney CBD. There are no communication hurdles to deal with and our expertise is second to none when it comes to usability services. More about us.



A wireframe is a quick and low cost blue-print of your future page. More on our wireframe service.


We can show you the popular areas that people are clicking on your webpages.

Statistical insights report

We'll arm you with the evidence you need to make informed decisions.

Better documentation on your customers (personas)

Bring the detail of ideal customer to life with our personas. A successful website appeals to the potential customers who are deciding whether or not to buy from you.

Menu and navigation diagrams (Information Architecture)

If people are finding it hard to find what they're looking for on your website - we can solve this.


Our practical reports are easy to follow and are focussed on practical implementation and measurable improvement.


Cost savings

It's significantly cheaper to identify and fix a problem early; than to fix it later with a redesign.

Easy-to-use site

We'll make your site so easy to use that people will actually look for excuses to use it.

Lower bounce rate

Fewer people will leave your site without engaging with it (e.g. reading your website’s information and clicking links).

Increased conversion

More people will spend longer on your site completing important tasks (e.g. learning about your offering and performing calls to action).

Enhanced brand loyalty

People will enjoy using your website (instead of getting frustrated), and will associate that feeling with your brand.

Increased engagement

Visitors will use more of your features (e.g. checkouts, online wizards, self service features) and will be more likely to become reliant on them and share them.


Process to get you better results and more success

  • computer icon

    We learn

    We learn about your business goals and what problems you're wanting to solve. We then get to know your audiences and what we need to do to turn them into customers.

  • A/B testing icon

    You are here We design and test

    We get real people to test your website. Desktop, mobile, tablet...Whatever platform your target customers use, that's what we'll test.

  • computer devices

    We build and support your website

    Polished Pixels has built and worked on some of Australia's largest and most complex web environments using Squiz Matrix CMS.

  • graph icon

    We drive more visitors and measure results

    We drive more quality traffic to your website by making your website more search engine friendly. Then we work on turning visitors into customers.

More website services