We create personas
Personas bring your target audience to life so they're more real in your planning and decision making.
And test with real people
We carry out user testing in our Sydney office, where we get real people to test your website. We record all their actions and analyse them, then prepare a report with actionable recommendations and walk you through it.
On all of your devices
Desktop, mobile, tablet...Whatever platform your target customers use, that's what we'll test.
Page layout (wireframing)
We plan a more user-friendly layout for your web page, delivered as a wireframe. A wireframe is a quick and low cost blue-print of your future page.
Menus and navigation (IA)
We can make your menus and navigation more user-friendly through card sorting and our expert web UI design and UX services. We make it easier to find things on your website.
Test again before building
To save you time and money, we then test and improve the wireframes, menus and navigation, before time and effort is invested in building them.
We monitor the outcome
We continue to monitor your web traffic and analytics to identify patterns and opportunities.
Make incremental changes
The success rates and drop-off rates of your checkouts and online forms can be significantly improved, often with just minor tweaks.
And split test them
You'll have tried and tested webpages, with the right combination of photos and words that works best for your customers.
MGSM website rebuild
- this project was delivered on time and on budget
- our work led to an enhanced user experience and better engagement from the website visitors:
- we improved the average time that the visitors spend on the site by 25%
- we decreased the bounce rate by 10%
- we increased the number of pages people look at by 6%.
- all stakeholders were delighted with the outcomes of this project.
- target audiences were documented and turned into user-friendly personas, which were very valuable in briefing external vendors such as the web writers
- the website is now friendlier to search engines and the volume of quality organic traffic has already started increasing.
- increases in organic traffic have resulted in significantly more conversions ie potential customers making contact and performing key tasks on the website.
- the MGSM website is now mobile friendly and more people are using their mobile devices to engage with the website.
- the improvements in the quality of the web content led to a number of benefits including
Polished Pixels brought strategic and best practice techniques into the project. Our new website launched on time and on budget and was a significant improvement.Joanna Hillier - Business Development Manager of Conferencing
Executive Conference Centres
Polished Pixels’ experience in managing projects of this size was invaluable to me, and helped us to meet the strategic objectives of our new website.Sarah Beresford - Business Development Manager
Applied Finance Centre
I’m really impressed with the results of our new website. Being able to regularly meet face to face, at each project milestone, made a big difference.Megan Nixon - Marketing Manager
After the success of the website re-build project, I re-engaged Polished Pixels in 2016 to rebuild an online tool / database. Polished Pixels again delivered an excellent result.David McGrath - Manager Academic Programs at Macquarie Graduate School of Management
MGSM Student Services
Polished Pixels took a personal approach to this project as they sat with us in person to understand our pain points and the goals for our new website.Bradley Delamare - General Manager
Tank Stream Labs
This was a large project that spanned six months, and Polished Pixels were very organised and made the process run very smoothly.Director, Business Development and Marketing -
I can definitely recommend Polished Pixels to any government agency wanting to improve the ease-of-use of their intranet.Julia Bassett - Internal & Corporate Communications Advisor
Level Crossing Removal Authority
I am very pleased with Polished Pixels, as they were able to deliver within our existing marketing strategy and time-frames.Issy De Castro - Hotel and Restaurant Manager
Executive Hotel, Macquarie Park
"You would not believe how busy I got after the webpage was out there, what a business boost, wow! Thanks again for your great job, really!"Stef Ferrari - Owner
Tim re-built my website with a new design and a new set of features that help customer buy online. my stores receive more sales and customer enquiries every year.George Koutalas - Director
I cannot thank you enough for all of his help in getting this website up and running and for all of his continually help in making sure it is a success.Kathy McPherson - Founder
Thanks for doing such a great job on the design of my website. I've had a lot more phone call since the new site launched.Amelia - Business Owner
Thanks so much for all the effort, hard work and wonderful advice in designing my new website. I am thrilled with the way it looks.Annette Blight - Director
A wireframe is a quick and low cost blue-print of your future page. More on our wireframe service.
We can show you the popular areas that people are clicking on your webpages.
Statistical insights report
We'll arm you with the evidence you need to make informed decisions.
Better documentation on your customers (personas)
Bring the detail of ideal customer to life with our personas. A successful website appeals to the potential customers who are deciding whether or not to buy from you.
Menu and navigation diagrams (Information Architecture)
If people are finding it hard to find what they're looking for on your website - we can solve this.
Our practical reports are easy to follow and are focussed on practical implementation and measurable improvement.
It's significantly cheaper to identify and fix a problem early; than to fix it later with a redesign.
We'll make your site so easy to use that people will actually look for excuses to use it.
Lower bounce rate
Fewer people will leave your site without engaging with it (e.g. reading your website’s information and clicking links).
More people will spend longer on your site completing important tasks (e.g. learning about your offering and performing calls to action).
Enhanced brand loyalty
People will enjoy using your website (instead of getting frustrated), and will associate that feeling with your brand.
Visitors will use more of your features (e.g. checkouts, online wizards, self service features) and will be more likely to become reliant on them and share them.
We learn about your business goals and what problems you're wanting to solve. We then get to know your audiences and what we need to do to turn them into customers.
You are here We design and test
We get real people to test your website. Desktop, mobile, tablet...Whatever platform your target customers use, that's what we'll test.
Polished Pixels has built and worked on some of Australia's largest and most complex web environments using Squiz Matrix CMS.
We drive more quality traffic to your website by making your website more search engine friendly. Then we work on turning visitors into customers.