Persona development

Create more effective website content with our personas

Your website needs to appeal to your ideal client / customer. We help you target your messaging by creating personas.

What is a persona? A persona brings your target audience to life so they're more real in your planning and decision making.

  • two women in UX agency in Sydney

    What we do

    If your website doesn't appeal to your ideal customer then it's difficult to persuade them to engage with you.

    So, we listen to your problem and get to know your goals. We learn about the characteristics of your ideal client / customer.

  • two women in UX agency in Sydney

    How we do it

    We document the main characteristics of your ideal customers.

    We then create persona documents that provide actionable insights into your audience. Download an example of a persona (195KB, PDF).

    Personas are also useful for briefing people such as your new team members.

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    What we’ve done

    We've created personas for:

    See more case studies.

More of our specialties in
user experience

Clients we've created personas for: