Personas

Your website needs to appeal to your ideal client / customer.
We help you target your messaging by creating personas.

What is a persona? A persona brings your target audience to life so they're more real in your planning and decision making.

Persona of a Sydney Marketing Manager
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    What we do

    If your website doesn't appeal to your ideal customer then it's difficult to persuade them to engage with you.

    So, we listen to your problem and get to know your goals. We learn about the characteristics of your ideal client / customer.


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    How we do it

    We document the main characteristics of your ideal customers.

    We then create persona documents that provide actionable insights into your audience. Download an example of a persona (195KB, PDF)

    Personas are also useful for briefing people such as new team members.


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    What we've done

    We've created personas for: 

Our approach to improving your business

Website
Video length: 3 mins

What you'll see: how we'd improve your business with a new website.

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