Your website needs to appeal to your ideal client / customer. We help you target your messaging by creating personas.
What is a persona? A persona brings your target audience to life so they're more real in your planning and decision making.
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What we do
If your website doesn't appeal to your ideal customer then it's difficult to persuade them to engage with you.
So, we listen to your problem and get to know your goals. We learn about the characteristics of your ideal client / customer.
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How we do it
We document the main characteristics of your ideal customers.
We then create persona documents that provide actionable insights into your audience.
Personas are also useful for briefing people such as your new team members.
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What we’ve done
We've created personas for:
- an award winning business school (MGSM) as part of a website rebuild project
- a prestigious applied finance school (MAFC) as part of a website transformation project
