Financial services Finance website

Website rebuild using an enterprise CMS

Project overview

IOOF approached Polished Pixels in June 2017 to talk about their web transformation project. Polished Pixels were selected and thrilled to be trusted with building the new IOOF website using the beautiful designs created by Deloitte Digital. This case study will outline how we built, tested and successfully launched the new website for IOOF.

About IOOF Holdings Limited

IOOF is one of the most trusted names in financial services in Australia. An ASX Top 100 company, IOOF has been providing financial advice, products and services to Australians for more than 170 years. They offer a broad range of wealth management products, services and advice to their 500,000* customers. IOOF employs 2,000* staff across offices in Melbourne, Sydney, Adelaide, Brisbane, Perth, Hobart and Auckland. 

* as at 30 June 2018


Our goal was to create a website for IOOF that would effectively engage new customers, drive growth and increase revenue. The beautiful design was created by Deloitte Digital. The website had to be built and launched within a tight timeframe. We also needed to ensure the website would be:

  • mobile friendly, and
  • easy to update by the web content editors. 


What we did

  • re-branded the website using the beautiful new designs
  • uploaded the new content supplied by IOOF
  • trained all relevant team members of IOOF
  • tested, quality assured and
  • successfully launched the new website on-time and on-budget.

Project results

Polished Pixels delivered a powerhouse website for IOOF that provides the company with a strong web presence. The new site clearly communicates the benefits of the innovative financial products and services IOOF offer to their target audiences. The website is intuitive to navigate and friendly to mobile devices. The new site includes a user-friendly editor interface giving the client easy access to the digital assets, making content management both streamlined and efficient. The project was delivered within budget and the required timeframe.

Old website New website
Mobile friendly No Yes
Up-to-date information No Yes
Recent photos No Yes
Modern technology (HTML/CSS) No Yes


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