Finance school Applied finance school

Website rebuild using an enterprise class CMS 

Project overview

In 2015, Sarah was the Head of Marketing at MAFC and she needed a new user-friendly and responsive website. This case study walks you through how we led the website transformation.

About Applied Finance Centre

With over 30 years experience, the MAFC has an excellent reputation in the finance industry and investment markets.

The MAFC is an industry leader that offers masters programs and executive education in finance.

Elite students are hand-picked and selection is based on skills and experience – not quotas.

The MAFC has centres in:

  • Sydney
  • Melbourne
  • Singapore, and
  • Beijing.

Polished Pixels is proud that the MAFC entrusted us with the task of making their website more user-friendly, and rebuilding their website.

Goals

We met with stakeholders ie the Head of IT at MAFC and the Business Development Manager.

We talked about:

  • the challenges and pain points of the current website
  • the content updating processes 
  • common questions to the front line staff 
  • how a new website would help improve their situation.

Our client had a website that:

  • was not intuitive to navigate for the people using it
  • contained outdated information and photos
  • presented inconsistent branding.

 

Solution

Polished Pixels transformed the website into a more effective tool for attracting potential students. More specifically, our goals were to:

  • improve the experience for potential students
  • bring the branding up to date
  • improve the quality of the website content
  • establish processes on keeping the website up-to-date, using the new CMS

Project results

Old website New website
Mobile friendly No Yes
Up-to-date information No Yes
Recent photos No Yes
Multi-lingual enabled No Yes
User-friendly menus No Yes

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