Hotel industry Hotel website

Website rebuild using an enterprise class CMS 

Project overview

In 2016, Issy- the Executive Hotel Manager, needed a new website. This case study walks you through how we successfully built and launched a new website for this Executive Hotel in Sydney.

About Executive Hotel, Macquarie Park

The Executive Accommodation at Macquarie Park offers diverse facilities and attentive staff. The hotel offers comfortable rooms, delicious food, beautiful surroundings, and first-rate services.


We sat with the head of Hotel and Restaurant Manager and listened to the goals of the business and the pain points with their old website. The website didn't represent the high quality values of the executive and restaurant.

We agreed that the goal was to improve the appeal of the Hotel but presenting better photos and highlighting the benefits of staying there. 

Our client had a website that:

  • was not friendly to mobile devices
  • was not intuitive to navigate for the people using it
  • contained outdated information and photos
  • had an ineffective search tool
  • was hosted on old technology
  • presented inconsistent branding.


We improved the website by:

  • developing personas that helped to target the web content 
  • driving the content update process 
  • making the website friendlier to search engines, 
  • building the website on better technology (Squiz CMS).

The new website was successfully launched in April 2016.

Project results

Old website New website
Mobile friendly No Yes
Up-to-date information No Yes
Recent photos No Yes
Effective search tool No Yes
User-friendly menus No Yes

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