About Lachlan's Restaurant
Lachlan’s Restaurant is located in the picturesque grounds of Macquarie University. This restaurant is the ideal choice for dining in Macquarie Park. The award-wining Chef combines fresh produce and seasonal ingredients to create classical modern Australian cuisine with an innovative twist.
We sat with Issy over coffee and learned about the business, his pain points and what he was wanting to achieve.
Lachlan's Restaurant needed their website built and launched within a short timeframe. The aims were to:
- increase the number of reservations to the restaurant
- launch more website that was more intuitive to the people using it
- ensure the website was mobile friendly
- improve the branding
- build the website using a modern content management system (Squiz Matrix CMS)
- improve the website content
- showcase the positives and benefits of dining at the restaurant.
Target audiences were documented and turned into user-friendly personas. We then carried out:
- Project planning
- Website statistics review
- Web content audit
- Web content refresh
- User research
- Building the website in Squiz Matrix CMS
- Training of website editors
- Quality assurance
- Communications and approvals process
- Post launch client follow up
|Old website||New website|
|Effective search tool||No||Yes|