About the client

With over 30 years experience, the MAFC has an excellent reputation in the finance industry and investment markets.

The MAFC is an industry leader that offers masters programs and executive education in finance.

Elite students are hand-picked and selection is based on skills and experience – not quotas.

The MAFC has centres in:

  • Sydney
  • Melbourne
  • Singapore, and
  • Beijing.

Polished Pixels is proud that the MAFC entrusted us with the task of making their website more user-friendly, and rebuilding their website.

Quick facts

  • Client Applied Finance Centre
  • Sector Education sector Finance sector
  • Start date 2015
  • Project length 6 months

What we did

The journey in detail

Our tried and tested process

We listened to our client

Discovery and briefing phase

We met with stakeholders ie the Head of IT at MAFC and the Business Development Manager.

We talked about:

  • the challenges and pain points of the current website
  • the content updating processes 
  • common questions to the front line staff 
  • how a new website would help improve their situation.

Challenge

Our client had a website that:

  • was not friendly to mobile devices
  • was not intuitive to navigate for the people using it
  • contained outdated information and photos
  • had an ineffective search tool
  • was hosted on old technology
  • presented inconsistent branding.

 

listening and learning from clients

How we solved the problem

Goal

The goal was to increase the interest in the offerings of the Applied Finance Centre. Polished Pixels transformed the website into a more effective tool for attracting potential students. More specifically, our goals were to:

  • improve the experience for potential students
  • bring the branding up to date
  • improve the quality of the website content
  • establish processes on keeping the website up-to-date, using the new CMS

What we did

We:

  • completed a content audit and organised for content to be updated 
  • developed a new menu structure (card sorting and tree testing)
  • rebuilt the website in (Squiz Matrix CMS)
  • re-branded the website using the client's new design elements that were supplied to us
  • tested and quality assured the new website
planning the project
We created a plan to solve
the challenge for our client.

What we delivered

Old website New website
Mobile friendly No Yes
Up-to-date information No Yes
Recent photos No Yes
Multi-lingual enabled No Yes
User-friendly menus No Yes

See what our client told us about what we delivered.

Finance school website design
We delivered a solution,
in the form of a new website.

Stats and facts

Finance school website design
  • Page views 15% increase
  • Time on site 25% increase
  • Bounce rate 63% decrease

What we delivered

We successfully met each strategic goal of the project owners original problem. The project owner Sarah, was delivered a new website that was:

  • tailored to the needs of the potential client
  • highlighted and featured the unique selling points, and
  • was wrapped in processes to keep the content current.

See Sarah's feedback on our work.

    Polished Pixels’ experience in managing projects of this size was invaluable to me, and helped us to meet the strategic objectives of our new website. Sarah Beresford, Business Development Manager
    Applied Finance Centre, 2015 Sarah Beresford Applied Finance Centre Sarah Beresford Applied Finance Centre Sarah Beresford Applied Finance Centre

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