The journey in detail

Our tried and tested process

We listened to our client

The MGSM Executive Centres website needed to be rebuilt in a new CMS and the content required updating to highlight the benefits of engaging with MGSM’s Executive Centres.  

Goals

The three main goals of this project were to:   

  1. re-build and launch the new website on a new Content Management System
  2. publish updated content that would more effectively convey a targeted message to the potential clients who visited the website
  3. launch a mobile friendly, search engine friendly and more user friendly website.
listening and learning from clients

How we solved the problem

We improved the content, made the website friendlier to search engines and built the website using the enterprise class CMS name Squiz Matrix.
  • Project planning
  • Persona creation
  • Website statistics review
  • Web content audit
  • Web content refresh
  • User research
  • User research
  • Building the website using Squiz Matrix CMS
  • Search Engine Optimisation (SEO)
  • Quality assurance
  • Communications and approvals process
  • Post launch client follow up
planning the project
We created a plan to solve
the challenge for our client.

What we delivered

The new website was successfully launched in April 2016. 

The site is now friendlier to search engines, has better and more up to date content and is built on better technology.

  • The new website was successfully launched in April 2016.
  • The site is now mobile and tablet friendly, is friendlier to search engines, has better and more up to date content, and is built on better technology.
  • The new Content Management System, MySource Matrix, has made it easier for editors to keep the website up to date.

The new Content Management System, MySource Matrix, has made it easier for editors to keep the website up to date.

See what our client told us about what we delivered.

Sydney conferences centre website case study
We delivered a solution,
in the form of a new website.

Stats and facts

screen grab of an conference centre website built by polished pixels
  • Page views 6% increase
  • Time on site 25% increase
  • Bounce rate 10% decrease

Highlights

Old website New website
Mobile friendly No Yes
Up-to-date information No Yes
Recent photos No Yes
Search engine friendly No Yes
User-friendly menus No Yes

Polished Pixels brought strategic and best practice techniques into the project. Our new website launched on time and on budget and was a significant improvement. Joanna Hillier, Business Development Manager of Conferencing
Executive Conference Centres, 2015 Manager of MGSM Conference Centre 2015

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