About the client

IOOF is one of the most trusted names in financial services in Australia. An ASX Top 100 company, IOOF has been providing financial advice, products and services to Australians for more than 170 years. They offer a broad range of wealth management products, services and advice to their 500,000* customers. IOOF employs 2,000* staff across offices in Melbourne, Sydney, Adelaide, Brisbane, Perth, Hobart and Auckland. 

* as at 30 June 2017

Quick facts

What we did

The journey in detail

Our tried and tested process

We listened to our client

What our client wanted

IOOF wanted a new website that would better reflect the innovative financial products and services they offer to Australians. They also wanted a website that would provide a user-friendly experience to their target audiences.  

Our client had a website that needed: 

  • to be rebuilt within a fixed timeframe
  • a content refresh
  • to be made mobile friendly.    
listening and learning from clients
listening and learning from clients

How we solved the problem


Our goal was to create a performing website for IOOF that engages new customers, drives growth and increases revenue using supplied designs from the client. The website had to be completed within a tight timeframe. We also needed to ensure the website could be easily updated on an ongoing basis by the client after it had been launched.

What we did

  • re-branded the website using the beautiful new designs created by Deloitte Digital 
  • trained all relevant team members of IOOF
  • uploaded the new content supplied by IOOF 
  • tested, quality assured and successfully launched the new website
planning the project
We created a plan to solve
the challenge for our client.

What we delivered

Polished Pixels delivered a powerhouse website for IOOF that provides the company with a strong web presence. The new site clearly communicates the benefits of the innovative financial products and services IOOF offer to their target audiences. The website is intuitive to navigate and friendly to mobile devices. The new site includes a user-friendly editor interface giving the client easy access to the digital assets, making content management both streamlined and efficient. The project was delivered within budget and the required timeframe.

Old website New website
Mobile friendly No Yes
Up-to-date information No Yes
Recent photos No Yes
Modern technology (HTML/CSS) No Yes


See what our client told us about what we delivered.

Financial services website rebuild
We delivered a solution,
in the form of a new website.

Stats and facts

Screen cap of a financial services homepages
  • Time on page 30% increase
  • Visits via mobile 23% increase
  • New sessions 44% increase

This project was delivered on time and on budget.

The Polished Pixels team did an exceptional job at rebuilding the IOOF website. All team members were very experienced with large projects, and each provided personal service. The project was very well planned and executed and was delivered on-time and on-budget. Alain Asar, National Marketing Manager - Digital
IOOF Holdings Limited, 2017 Alain Asar, National Marketing Manager - Digital, IOOF Alain Asar, National Marketing Manager - Digital, IOOF Alain Asar, National Marketing Manager - Digital, IOOF

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