About the client

Lachlan’s Restaurant  is located in the picturesque grounds of Macquarie University. This restaurant is the ideal choice for dining in Macquarie Park. The award-wining Chef combines fresh produce and seasonal ingredients to create classical modern Australian cuisine with an innovative twist.

The journey in detail

Our tried and tested process

We listened to our client

We sat with Issy over coffee and learned about the business, his pain points and what he was wanting to achieve.

Goals

Lachlan's Restaurant needed their website built and launched within a short timeframe. The aims were to:   

  • increase the number of reservations to the restaurant          
  • launch more website that was more intuitive to the people using it        
  • ensure the website was mobile friendly     
  • improve the branding
  • build the website using a modern content management system (Squiz Matrix CMS)
  • improve the website content 
  • showcase the positives and benefits of dining at the restaurant. 
listening and learning from clients

How we solved the problem

Target audiences were documented and turned into user-friendly personas. We then carried out:

  • Project planning
  • Website statistics review
  • Web content audit
  • Web content refresh
  • User research
  • Building the website in Squiz Matrix CMS
  • Training of website editors
  • Quality assurance
  • Communications and approvals process
  • Post launch client follow up
planning the project
We created a plan to solve
the challenge for our client.

What we delivered

Old website New website
Mobile friendly No Yes
Up-to-date information No Yes
Recent photos No Yes
Effective search tool No Yes
User-friendly menus No Yes

See what our client told us about what we delivered.

Lachlan's Restaurant website case study
We delivered a solution,
in the form of a new website.

Stats and facts

screen grab of Lachlan's Restaurant website built by polished pixels
  • Page views 15% increase
  • Time on site 25% increase
  • Bounce rate 63% decrease

Highlights

  • increase in the volume of traffic
  • is built on better technology (Squiz Matrix)
  • the new Content Management System has made it easier for editors to keep the website up to date
  • this project was delivered on time and on budget
  • the website is now mobile friendly and more people are using their mobile devices to engage with the website
  • our work led to better engagement from the website visitors.

Trusting Polished Pixels to take care of the website rebuild project definitely paid off. The project ran very smoothly and launching the new website was painless. Issy De Castro, Hotel and Restaurant Manager
Lachlan's Restaurant, 2016 Manager of Hotel and Restaurant

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