About the client

In 2016 MGSM was once again ranked the number one School in Australia by the Financial Times world MBA ranking. The School is one of only three Australian business schools to make the prestigious top 100.

The MGSM has centres in:

  • the heart of Sydney's business district
  • North Ryde and;
  • Hong Kong

The Macquarie Graduate School of Management (MGSM) entrusted Polished Pixels with the task of re-building their website from the ground up.

This case study outlines how we built, tested and launched a website for MGSM, to deliver a powerhouse website that clearly communicates the benefits of MGSM.

Polished Pixels is proud that the MGSM has entrusted us to rebuild their website and we are honoured to have the opportunity to work with such a respected and successful business school.

 

Quick facts

  • Client MGSM
  • Sector Education sector Business sector
  • Start date 2015
  • Project length 6 months

What we did

The journey in detail

Our tried and tested process

We listened to our client

We started by sitting with the project owner and listening to their pain points and goals

Over a coffee, we learned about what MGSM was wanting to achieve, and what role the website would play in this over-arching strategy. 

We listened to a brief over-view of the website, and the initial thoughts on how the client would like it improved.

We then gave some initial feedback on how we thought the website could be improved, and the expected results from the improvements such as:

  • more leads through more compelling web content
  • increase in visitors from search engines
  • more enquiries from people using mobile phones
  • better satisfaction through a faster loading website
  • improved brand through a more user-friendly website
  • faster interactions through more intuitive navigation paths.
listening and learning from clients
listening and learning from clients

How we solved the problem

The primary goal was to increase the interest in the offerings of this business school.

More specifically, our goals were to:

  • improve the experience for potential students
  • bring the branding up to date
  • improve the quality of the website content
  • make the website mobile friendly
  • establish processes on keeping the website up-to-date, using the new CMS
Old website New website
Mobile friendly No Yes
Up-to-date information No Yes
Recent photos No Yes
Search engine friendly No Yes
User-friendly menus No Yes
planning the project
We created a plan to solve
the challenge for our client.

What we delivered

  • we completed a content audit and organised for content to be updated
  • target audiences were documented and turned into user-friendly personas
  • we developed a new menu structure (card sorting and tree testing)
  • we rebuilt the website in Squiz Matrix CMS
  • we re-branded the website using the client's new design elements that were supplied to us
  • we tested and quality assured the new website

See what our client told us about what we delivered.

We delivered a solution,
in the form of a new website.

Stats and facts

sample of business school website rebuild
  • Page views 6% increase
  • Time on site 25% increase
  • Bounce rate 10% decrease

This project was delivered on time and on budget.

Better web content

  • our work led to better engagement from the website visitors
  • the volume of quality organic traffic increased after launch
  • increases in organic traffic resulted in significantly more people making contact
  • more people are using their mobile devices to engage with the website.

This was a large project that spanned six months, and Polished Pixels were very organised and made the process run very smoothly. Director, Business Development and Marketing,
MGSM, 2015

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